If you’ve been in business for 5 days, 5 years or 50 years, you know that a website is an essential part of your marketing strategy. It used to be time consuming to get a website set up but then along came WordPress, which revolutionised web design for business and individuals alike. Partly because it is free. Yes no cost to you at all.
WordPress is a very clever blogging software system. However it also allows you to build pages so you have enormous flexibility. Website designers can produce excellent sites that please both your potential customers and the search engines. Better yet it is easy for you to use when you want to add content to your site.
Before WordPress adding extra pages to your site was difficult and slow. After writing the content you had to create a new page, link it to a style sheet or add all the code needed, add the content, save it, upload it to your server and update all your other pages with links to the new page, This was a technical challenge and costly.
WordPress has changed all that. Adding a new page involves simply writing your content, copy and pasting it to WordPress, a couple of clicks and that’s it. Page published with links included. It’s as simple as writing an email and the skills required to run WordPress can be learnt within 30 minutes.
In addition visitors can leave comments and questions which you can respond to so making your site interactive. It is very simple to begin chatting with your potential clients and start online discussions. Their queries can be dealt with quickly leaving them with a very good impression of you. Your sales should see the benefit of that functionality!
The look of your website used to cause many people major headaches. After all we are not all great artists or understand the visual impact we want for our website. With WordPress it is easy as there are thousands of free design templates for you to choose from. Again after only 1 or 2 clicks your whole site is changed to the new design and can easily be changed back again.
We have only scratched the surface of the benefits of a WordPress site. It is a free system, with free designs, easy to use, enormously flexible and here to stay. Web designers love it and you will to.