Why is Search Engine Optimisation Service used?
Search Engine Optimisation services are used to boost the rankings in search engines and to gain better visibility. It’s basically market tools employed to arrange a website in order to enhance the rankings in the page results and directories.
On page optimisation and Off page optimisation:
On page optimisation is a strategy used to get high ranking in search engines such as yahoo, Google, MSN. It concentrates on the web content, its structure, its meta tags, meta description and other things done on the site itself. ON page optimisation service includes keyword analysis, building key word rich content, optimizing website coding – html, title rich in keywords, meta tag and meta description. Each link to your web site from another web site (i.e., backlink) is considered a “vote” to your site’s popularity. These votes can increase the importance of your web site from the search engine’s prospective. These pages are keyword targeted, so that it appears prominently, when a particular keyphrase is typed in Google. Google, overture tools and others are used to track the popular and related keywords.
Anchor text is the text that is hyperlinked to send people to your website. Anchor text should contain a few of your main keywords because Google uses it to determine your websites relevance to a particular topic. If your anchor text has the keyword you want your web page to target, then Google will find some relevancy in that.
The page rank of the site linking to you is influenced by the inbound and outbound links. The linking site will pass you more of its rank as it decreases the number of outbound links. Reciprocal linking offers a two way linking. Helps gain back links from the client’s site, from whom you are requesting to exchange links.
Off page search engine optimisation comprises of link building, article submission, blog submission. Get quality links by requesting for link exchanges with the top search engines, this will improve your site ranking. Back links also work the same way. Apart from this, anchor text, relevancy, directories, social book marking also helps. One way and two way links or reciprocal links are also prevalent. It is imperative to keep the search engine optimization and search engine marketing campaigns aggressive and upgraded to the latest trends.
Consider certain search engine factors like:
o Website optimisation
o SEO rich and unique content
o Website design
o Linking out to high ranking websites
o Maximize your keywords and descriptions